Introduction: The Hidden AV Problem in Virtual Care

As hybrid care models continue to reshape the healthcare landscape, AV technology has become a cornerstone of virtual consults, patient follow-ups, and multi-site collaboration. Yet, many healthcare organizations still rely on overcomplicated, fragmented AV setups that frustrate users and strain IT resources. From telehealth carts to exam rooms and patient bedside stations, the need for reliable, plug-and-play video is more critical than ever.

This paper explores how Rocware's AI-powered video solutions eliminate the complexity in telehealth deployments and deliver a new standard of care, clarity, and simplicity.

The Challenges: What’s Broken in Telehealth AV Today?

1. Poor Video Quality Undermines Care

A study by Escalent in partnership with Logitech found that 82% of providers report issues with the video quality they deliver to patients. Nearly all patients and providers (97–98%) agree that video quality is at least somewhat important to the telehealth experience. [Source: American Telemedicine Association]

Video interruptions, unclear visuals, and bad framing disrupt patient trust, frustrate clinicians, and make virtual consults feel impersonal.

2. AV Systems Are Still Overcomplicated

Many health systems rushed to implement AV during the COVID pandemic, resulting in fragmented setups across locations. These systems are often:

• Hard to standardize
• Expensive to maintain
• Difficult for staff to operate

As noted in CHG Healthcare’s recent trends report, hospital IT leaders are now focused on unifying and simplifying AV infrastructure to scale more sustainably.

3. Inequity in Access to Video-Capable Care

According to Axios and JAMA studies, many safety-net clinics still rely on audio-only telehealth, due to tech barriers like:

• Lack of video-ready rooms
• Weak internet infrastructure
• AV setups that require too much training

Without video, patients lose the benefit of visual assessment, which is especially crucial in primary care and behavioral health.

4. Heavy IT Burden for Deployment & Support

Research from BMC Primary Care revealed that telehealth rollouts expose underlying issues:

• Long deployment cycles
• High demand for IT support
• AV configurations requiring manual adjustment or recalibration

This creates bottlenecks in clinical workflows and adds cost to each room brought online.

Here are several of the biggest pain points healthcare providers face in telehealth and virtual care settings today:

Challenge	What the Evidence Says
Poor video quality undermines care & experience	A study by Escalent in partnership with Logitech found 82% of providers reported serious issues with the video quality they deliver to patients. Nearly all patients and providers (97–98%) said video quality is at least somewhat important to the telehealth experience. (ATA)
Overcomplicated, inconsistent AV infrastructure	Many health systems deployed telemedicine technology rapidly during COVID‑19, resulting in fragmented equipment, mixed platforms, and legacy systems that are hard to standardize, support, or scale. Studies like “Trends in Telehealth: The Future of Virtual Care” note that hospital leaders are now seeking unified systems and more scalable workflows. (CHG Healthcare Blog)
Tech‑barriers limit equity and access	Clinics in rural or low‑income settings often still rely on audio‑only telehealth due to lack of video‑capable equipment, weak connectivity, or inability for patients/providers to easily access video tools. The RAND / JAMA studies show that even though video telehealth improves access, many safety‑net or community clinics are held back by basic tech limitations. (Axios)
High IT workload and deployment friction	A study of primary care practices showed that integrating telehealth exposed issues around hardware setup, training, and support. The speed of deployment often came at the cost of usability, requiring ongoing maintenance, calibrations, or manual adjustments. (BioMed Central)

 

Trends that Are Shaping Telehealth & AV in 2025

To create urgency and context, here are some of the key trends healthcare organizations are watching — and why “doing nothing” risks falling behind.

1. Growth in Hybrid Care Models & Virtual First Options
 Patients increasingly expect that some care options (consults, follow-ups) will be virtual. Organizations are formalizing “digital‑front‑door” models where video is the expected baseline. National Rural Health+1

2. Rising Importance of AI & Smart Automation
 Healthcare systems are investing in AI‑capable tools (image/video enhancement, auto‑tracking, voice detection) to remove manual tasks, improve video clarity, and enhance patient satisfaction. Expected growth in AI in telehealth systems (e.g., diagnostics, automation) is strong. National Rural Health+1

3. Patient Satisfaction & Retention Hinges on Quality
 According to reports, poor video or tech problems reduce patients’ trust in virtual services. One study found that poor video quality might make patients less likely to attend telehealth visits in the future. ATA+1

4. Telehealth Market Expansion & Regulatory Support
 The global telehealth market is projected to grow from ~$94 B in 2024 to ~$180 B by 2030 (≈ 11.5 % CAGR). Growing reimbursement policies, regulations, and provider interest are enabling larger scale deployment of virtual care technologies. ScienceSoft

5. Standardization & Scalability are Top Priorities
 As many health systems mature in their telehealth strategy, they are consolidating fragmented systems, standardizing devices and workflows, and demanding AV hardware that is interoperable, secure, and easy to maintain across multiple rooms/sites. CHG Healthcare Blog+1

In summary,

• Every healthcare facility moving toward hybrid care or telehealth upgrades is going to face these pain points if they haven’t already.
• The organizations that adopt video‑AV solutions that are simple, reliable, AI‑driven, and scalable will be seen as more progressive, efficient, and patient‑friendly.
• Many leading healthcare companies have begun deploying plug‑and‑play, AI cameras, better video, etc.,  Legacy gear or inconsistent systems, will lead to poor patient experience, staff satisfaction and operational costs.

 

The Opportunity: Telehealth Trends Creating Momentum

Healthcare leaders know that AV is no longer optional—it’s a critical component of delivering hybrid care. These five macro trends are driving the urgency to modernize:

1. Hybrid Care Models Are Here to Stay

 Patients now expect virtual options for follow-ups and consultations. Health systems are designing care pathways with remote-first strategies and embedded video workflows.

2. AI Is Being Embedded into Healthcare AV

 From auto-framing cameras to voice tracking and adaptive lighting, AI is transforming the usability of video systems. Clinicians want tools that don’t require manual controls or room calibration.

3. Simplicity is the New Scalability

 Standardizing on fewer, easier-to-deploy devices saves IT time and cost per room. Facilities want to add AV to dozens—or hundreds—of rooms without increasing support overhead.

4. Patient Satisfaction is Video-Dependent

 A poor video experience affects more than workflow—it damages perception. Inconsistent AV has been linked to lower patient satisfaction scores and reduced follow-up rates.

5. Reimbursement and Regulatory Momentum

 Telehealth reimbursement and digital health policy support continues to rise, with CMS and private payers expanding coverage. The result? A flood of investment into modernizing clinical infrastructure.

 

How Rocware Simplifies Telehealth Room Deployments

Rocware eliminates the AV complexity in telehealth with a portfolio of USB plug-and-play video solutions powered by AI. Each product is designed to work out-of-the-box and support the most common virtual care use cases.

✨ Plug-and-Play Simplicity

No AV racks. No drivers. Just one cable.

• USB-C / HDMI / PoE-ready
• Compatible with Zoom, Microsoft Teams, Google Meet
• Supports BYOD and in-room PC workflows

✨ Built-In AI Video Intelligence

• Auto-framing and voice tracking
• Scene awareness that adapts as users move
• Great video even in poor lighting conditions

✨ Fast Deployment at Scale

• 5-minute setup time
• No special training needed
• Pre-configured kits for carts, wall-mounts, and desktops

Solution Examples by Room Type

Use Case	Product	Benefits
Telehealth Cart	RB10	All-in-one bar (camera, speaker, mic), auto-framing, compact design
Exam Room	RC841UX	PTZ control + AI tracking, ideal for full-room coverage and clinician mobility
Bedside Station	RC16	USB webcam with face tracking, perfect for portable or desktop setups
Admin / Staff Room	RB10 or RC16	Supports BYOD, quick setup for hybrid meetings

 

Rocware vs. Traditional AV

Feature	Rocware	Traditional AV Setup
Install Time	Under 10 minutes	1–2 hours
Setup Complexity	1 cable, no drivers	Multiple devices + calibrations
AI Capabilities	Built-in auto-framing	Often requires external control systems
BYOD Support	Native USB-C/HDMI	Often fixed to in-room PC or codec
Cost Per Room	<$1,000	$3,000–$10,000+

 

Conclusion: Ready for Simpler, Smarter Telehealth?

Rocware helps healthcare organizations deliver video-enabled care that’s:

• Easier for clinicians to use
• Faster for IT to deploy
• More affordable to scale across departments or locations

Whether you’re equipping one exam room or rolling out 100 telehealth pods, Rocware helps your team focus on care—not technology.

Want to learn more?

[Watch the 2-Minute Demo]

[See Pre-Built Kits by Room Size]

[Contact Us for Healthcare Pricing]

 

About Rocware

Rocware delivers AI-powered video collaboration solutions designed for meeting rooms, classrooms, clinics, and hybrid workspaces. With plug-and-play simplicity and enterprise-grade performance, Rocware helps organizations modernize AV without the complexity or cost of traditional systems.

Suggested Footnotes & Citations

1. Video quality issues are frequently reported among providers & patients
 “The Global Virtual Care Experience” report by Escalent in partnership with Logitech found that 82% of healthcare providers experienced serious issues with video quality in the prior year. In the same study, 97% of patients and 98% of providers said that video quality is at least somewhat important to the telehealth experience. Logitech+1

2. Inconsistent satisfaction with video resolution, zoom, and connection
 The above study also reported that 51% of providers were dissatisfied with their camera’s zoom capabilities, 34% with resolution, and 34% with ease of connecting. Logitech+2Logitech+2

3. Technical difficulties are among the top challenges in primary care telehealth
 A qualitative study in BMC Primary Care emphasized that technical barriers—poor connections, equipment limitations—were among the most commonly reported issues by both patients and providers using remote healthcare platforms. BioMed Central+1

4. Barriers during pandemic revealed gaps in readiness
 The systematic review in BMC Medical Informatics and Decision Making (Ftouni et al., 2022) identified technical limitations, connectivity, and training as recurring obstacles for telemedicine expansion during COVID‑19. BioMed Central

5. Telemedicine home/family medicine studies show infrastructure & access issues
 A scoping review “The use of telemedicine in family medicine: a scoping review” (Mahdavi et al., BMC Health Services Research, 2025) frames the infrastructure required—including reliable video/AV equipment—as essential for effective telemedicine, especially in remote and underserved settings. BioMed Central

Example of How to Footnote in Whitepaper

You can integrate the above into your document like this:

“A global survey by Escalent / Logitech reports that 82% of providers experienced serious issues with video quality¹; over half cited dissatisfaction with zoom capability, resolution, or connect‑ease². Other studies show that technical barriers remain the most cited obstacle in primary care telehealth implementations³,⁴.”

Then at the bottom of the whitepaper:

 

References

1. Escalent & Logitech, Global Virtual Care Experience Insights Report, 2021. Logitech+2Logitech+2

2. Ibid. Logitech+1

3. V. Kaufman-Shriqui et al., “Opportunities and challenges in delivering remote primary care,” BMC Primary Care, 2022. BioMed Central

4. R. Ftouni et al., “Challenges of Telemedicine During the COVID‑19 Pandemic: A Systematic Review,” BMC Medical Informatics and Decision Making, 2022. BioMed Central

5. S. Mahdavi et al., “The Use of Telemedicine in Family Medicine: A Scoping Review,” BMC Health Services Research, 2025. BioMed Central

 

Credible Statistics & Studies to Add (for Trend + Challenge)

Here are specific studies/data you can embed or cite for strength:

· The National Health Statistics Reports (NHSR No. 210, Sept 2024) by the CDC: Indicates that as of 2021, ~80.5% of office‑based physicians used telemedicine with video for patient care, up from ~16% in 2019. CDC

· The State of Telehealth Before and After the COVID‑19 Pandemic (PMC study, 2022): shows a 766% increase in telemedicine encounters in the first three months after the pandemic began, growing from ~0.3% to ~23.6% of all interactions in certain insured populations. PMC

· Telehealth and Health Information Technology in Rural Healthcare (RuralHealthInfo): Highlights that rural clinics face barriers such as broadband access, infrastructure, and staff training, which makes good AV quality and reliable hardware more critical than ever. Rural Health Information Hub

· Study of Telehealth Expansion and Payment Parity (Minnesota HIT Survey, 2024): over 1,100 clinics show increasing demand for video‑modality telehealth, with attention to simplifying technology so that clinics can adopt without large technical overhead. Minnesota Department of Health

 

Revised comparison table:

Feature / Metric	Rocware RC841U + RB10 + RC16	Legacy PTZ / AV Rack Setup*	Typical USB Webcam / Basic Bar
Installation Time	~5–10 minutes (one cable, minimal setup)	1‑2 hours, multiple devices, cabling and racks	~5‑15 minutes (but often needs manual adjustments or extra lighting)
AI Capabilities	Auto‑framing, speaker tracking, lighting adaption built‑in	Often manual or need add‑on systems	Usually none or very basic digital enhancement
Byod / Platform Flexibility	Supports Zoom, Teams, USB/HDMI, PoE	Fixed codecs, may require proprietary systems	Ok for small rooms or users, but limited range and adaptability
Support / Maintenance	Low: fewer failure points, minimal calibration	Higher: multiple devices, more moving parts, more service calls	Moderate; often simpler but limited in features and performance under varying conditions
Cost per Room (Total Cost of Ownership over 3 years)	Significantly lower (hardware + support)	High, including installation, support, upgrades	Lower upfront cost but limited lifetime value if quality or features subpar